Tech Leak, Hoax or Real Tech Leak?

Last night, I was doing my Youtube, I came across something quite intriguing that there are so many tech leaks out! It is not just one, but at this moment, it is plural!

Why so?

Let’s look at it; first, we have the infamous new iPhone design leak out, then a new Samsung phone leak out. Then to the most unacceptable leak out ever (especially if you are a hardcore gaming fan like me, who loves nothing but surprises) Modern Warfare Season 2 leak out! Noooo!!!

But worry not, now it’s a relief because Modern Warfare Season 2 trailer finally released! Enjoy;

So now, is it a coincidence that they are experiencing lousy security or it is the new way of marketing?

Here is the list of leaks from Wired.com, they pretty much listed out the details and the incident with their own points;

Google ——

Just about 90 minutes prior to its I/O keynote on June 28, Google posted images of its new Nexus 7 tablet and Nexus Q streaming media device on the Google Play servers. Days before, another slip-up also outed Android 4.1, aka Jelly Bean, prior to its official I/O announcement.

While the leaked photos and product listings generated a bit of buzz on their own, they also deflated much of the wow factor that Google tried to generate during its actual on-stage announcements. After all, everyone waiting for the keynote to begin – whether at home, or attending the event live at Moscone Center – was checking Twitter and tech blogs for relevant, Googly information. It’s a good thing, then, that Sergey Brin was still able to wow the assembled audience with his Google Glass parachuting stunt.

Apple —–

Even Apple, a company famous for its internal information control, has blatantly broken its own press embargoes a few times. A few days before the company announced anything about its latest iPhone – the iPhone 4S – Apple Insider was able to sleuth out the name, an image, and a few details about the phone from an iTunes beta Info.plist file, which Apple made public to developers.

As with all Apple rumors and leaks, the technology press jumped on the story, causing a huge stir right before the 4S announcement. In this case, the information wasn’t posted in a particularly visible place, making the leak less of a full-on internal security breach than a slight oversight. A much more embarrassing leak occurred when Apple published actual images of an unannounced product: The 27-inch LED display released last summer.

Microsoft ———

This May, on the day before it was set to launch its Windows 8 Release Preview, Microsoft outed availability details about the operating system on its Windows Hardware and Driver Developer Blog. In this case, the one-day-premature blog post didn’t do much to fuel mystery around the product: The next day, publications posted their Windows 8 Release Preview first-looks.

Last summer, Microsoft also gave away one of its research projects: a social search network. The URL for socl.com published a teaser page for Microsoft’s social platform, then dubbed Tulalip. After people sniffed it out as a Microsoft-backed social network, the company pulled the teaser and put in the following: “Thanks for stopping by. Socl.com is an internal design project from a team in Microsoft Research which was mistakenly published to the web. We didn’t mean to, honest.”

We all know what they are trying to make a living by generating a buzz and enrich that curious cat of us. Still, then again, if you really would like to create the buzz, you could email it talktome@worldtechfeed.com. We will do a brutally honest review on it! That definitely will give you great credit on your products!

Hope we could enlighten you the truth about those leaks, it could be just a marketing clickbait, or it is merely just a distrust from their employee who they deliberately want to leak out!

Till then, have a great day!